{"id":468,"date":"2020-12-03T21:40:19","date_gmt":"2020-12-03T21:40:19","guid":{"rendered":"https:\/\/javadfarahani.com\/?p=468"},"modified":"2026-04-06T15:54:15","modified_gmt":"2026-04-06T15:54:15","slug":"loyalty-club-of-saman-banks-brokery-project","status":"publish","type":"post","link":"https:\/\/javadfarahani.com\/de\/project\/loyalty-club-of-saman-banks-brokery-project\/","title":{"rendered":"Loyalty Club of Saman Bank&#8217;s Brokery Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"468\" class=\"elementor elementor-468\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d026f e-con-full e-flex e-con e-parent\" data-id=\"55d026f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23bfe11 elementor-widget elementor-widget-heading\" data-id=\"23bfe11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Project Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7ffcd elementor-widget elementor-widget-text-editor\" data-id=\"3f7ffcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>After Melal Bank&#8217;s Faam super application was successfully completed, I oversaw the creation of a thorough Loyalty Club program for the brokerage services of Saman Bank, one of Iran&#8217;s most prestigious and powerful financial institutions. The objective of this project was to improve customer engagement and retention by combining user experience research, gamification, and strategic marketing initiatives into an advanced loyalty program.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b9aaf elementor-widget elementor-widget-heading\" data-id=\"d8b9aaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key Responsibilities<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c473f9e elementor-widget elementor-widget-text-editor\" data-id=\"c473f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Research and Benchmarking:<\/strong><\/p><ul><li>Despite initially having limited knowledge about loyalty programs, I undertook extensive research to understand the intricacies of successful loyalty systems.<\/li><li>Conducted a benchmark analysis of other leading loyalty programs in the fintech industry, identifying best practices and key features that could be adapted to our project.<\/li><li>Developed a comprehensive gamification and scoring system aligned with Saman Bank\u2019s business strategy, ensuring that the earning and redemption processes were both engaging for users and supportive of the bank\u2019s goals.<\/li><\/ul><\/li><li><p><strong>Brand Identity and Business Model Development:<\/strong><\/p><ul><li>Collaborated closely with the branding team to create a distinct brand identity and define brand values for the Loyalty Club, ensuring consistency with Saman Bank\u2019s overall brand strategy.<\/li><li>Played a pivotal role in developing the business model for the Loyalty Club, focusing on long-term customer engagement and value creation.<\/li><\/ul><\/li><li><p><strong>User Experience Research and Persona Development:<\/strong><\/p><ul><li>Led UX research efforts, including user interviews, analysis of financial behaviors, and meetings with Saman Bank managers and customer care teams to gain a deeper understanding of user needs and expectations.<\/li><li>Analyzed the collected data with UX researchers to define user personas, empathizing with their pain points and identifying opportunities to enhance their customer journey.<\/li><li>Used these insights to inform the design of the loyalty program, ensuring that it met the specific needs of different user segments.<\/li><\/ul><\/li><li><p><strong>Feature Definition and Prioritization:<\/strong><\/p><ul><li>Guided the team in defining the key features of the Loyalty Club, ensuring they were aligned with the personas and business objectives.<\/li><li>Prioritized features based on user needs and strategic goals, managing their implementation through a series of sprints and iterative releases, leading to a high-quality MVP.<\/li><\/ul><\/li><li><p><strong>Design and Development Oversight:<\/strong><\/p><ul><li>Worked closely with designers to create UX processes that were not only functional but also visually aligned with the brand\u2019s identity and goals.<\/li><li>Conducted rigorous testing of designs to ensure they met both functional and aesthetic standards.<\/li><li>Collaborated with developers to ensure the delivery of high-quality products, testing APIs and other technical components to guarantee seamless integration and performance.<\/li><\/ul><\/li><li><p><strong>Campaign Design and Marketing Collaboration:<\/strong><\/p><ul><li>Designed and executed targeted marketing campaigns, incorporating gamification elements to drive user engagement and participation in the Loyalty Club.<\/li><li>Partnered with digital marketing teams to implement strategies including video marketing, SEO, SEM, and influencer marketing, while also coordinating traditional ATL advertising across cities via banners, buses, and highways.<\/li><\/ul><\/li><li><p><strong>Stakeholder Communication and Leadership:<\/strong><\/p><ul><li>Managed communication with both internal and external stakeholders, navigating the complexities of working within a highly regulated banking environment.<\/li><li>Led cross-functional teams, coordinating efforts between design, development, branding, and marketing to ensure cohesive progress toward project goals.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f6f4c elementor-widget elementor-widget-image-gallery\" data-id=\"40f6f4c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-468 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"40f6f4c\" data-elementor-lightbox-title=\"Boursaman\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDczLCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9Cb3Vyc2FtYW4uanBnIiwic2xpZGVzaG93IjoiNDBmNmY0YyJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman.jpg'><img decoding=\"async\" width=\"129\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-129x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-129x300.jpg 129w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-440x1024.jpg 440w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-768x1788.jpg 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-660x1536.jpg 660w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman-880x2048.jpg 880w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Boursaman.jpg 970w\" sizes=\"(max-width: 129px) 100vw, 129px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"40f6f4c\" data-elementor-lightbox-title=\"Saman-Product-\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc0LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TYW1hbi1Qcm9kdWN0LS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNDBmNmY0YyJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--scaled.jpg'><img decoding=\"async\" width=\"72\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--72x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--72x300.jpg 72w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--245x1024.jpg 245w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--768x3215.jpg 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Saman-Product--367x1536.jpg 367w\" sizes=\"(max-width: 72px) 100vw, 72px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267fc60 elementor-widget elementor-widget-heading\" data-id=\"267fc60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4ac39 elementor-widget elementor-widget-text-editor\" data-id=\"7f4ac39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This project forced me to oversee a wide range of duties, from strategic planning to execution, which was a tremendous learning opportunity. Deep insights into the challenges of product leadership in the fintech industry were gained from leading the development of the Loyalty Club for a significant financial institution such as Saman Bank. It also helped me overcome the particular difficulties related to the regulatory environment that affects the banking industry, while honing my research, gamification, user experience design, and cross-functional team management skills.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Project Overview After Melal Bank&#8217;s Faam super application was successfully completed, I oversaw the creation of a thorough Loyalty Club program for the brokerage services of Saman Bank, one of Iran&#8217;s most prestigious and powerful financial institutions. The objective of this project was to improve customer engagement and retention by combining user experience research, gamification, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":471,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty Club of Saman Bank&#039;s Brokery Project - Javad Farahani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/javadfarahani.com\/de\/project\/loyalty-club-of-saman-banks-brokery-project\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty Club of Saman Bank&#039;s Brokery Project\" \/>\n<meta property=\"og:description\" content=\"Project Overview After Melal Bank&#8217;s Faam super application was successfully completed, I oversaw the creation of a thorough Loyalty Club program for the brokerage services of Saman Bank, one of Iran&#8217;s most prestigious and powerful financial institutions. The objective of this project was to improve customer engagement and retention by combining user experience research, gamification, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/javadfarahani.com\/de\/project\/loyalty-club-of-saman-banks-brokery-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Javad Farahani\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T21:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T15:54:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2020\/12\/Saman-Bank.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"itsjavadvf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"itsjavadvf\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/\"},\"author\":{\"name\":\"itsjavadvf\",\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\"},\"headline\":\"Loyalty Club of Saman Bank&#8217;s Brokery Project\",\"datePublished\":\"2020-12-03T21:40:19+00:00\",\"dateModified\":\"2026-04-06T15:54:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/\"},\"wordCount\":588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\"},\"image\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2020\/12\/Saman-Bank.jpg\",\"articleSection\":[\"Project\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/\",\"url\":\"https:\/\/javadfarahani.com\/project\/loyalty-club-of-saman-banks-brokery-project\/\",\"name\":\"Loyalty Club of Saman Bank's Brokery Project - 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