{"id":976,"date":"2021-06-01T08:21:45","date_gmt":"2021-06-01T08:21:45","guid":{"rendered":"https:\/\/javadfarahani.com\/?p=976"},"modified":"2026-04-06T15:54:12","modified_gmt":"2026-04-06T15:54:12","slug":"coimex-defi-platform-project","status":"publish","type":"post","link":"https:\/\/javadfarahani.com\/de\/project\/coimex-defi-platform-project\/","title":{"rendered":"Coimex DeFi platform Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"976\" class=\"elementor elementor-976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69354cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69354cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5b6a0\" data-id=\"5c5b6a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb9569 elementor-widget elementor-widget-heading\" data-id=\"bfb9569\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Project Overview\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5e261 elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"3e5e261\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p>When I joined Coimex, the Defi platform was underperforming and fraught with challenges. Over 3 years and 6 months as the Technical Product Manager, I led a multi-phased transformation that redefined product strategies, rebuilt the team structure, and integrated cutting-edge technologies. Below is an in-depth look at this transformative journey.<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e26a77 elementor-widget elementor-widget-heading\" data-id=\"2e26a77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 1: Strategic Assessment and Roadmap Definition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8d38c elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"bd8d38c\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"489\" data-end=\"602\">During the initial months, I performed an exhaustive analysis to identify weaknesses and craft a robust strategy:<\/p><ul data-start=\"604\" data-end=\"1654\"><li data-start=\"604\" data-end=\"1084\"><p data-start=\"606\" data-end=\"628\"><strong data-start=\"606\" data-end=\"626\">PESTEL Analysis:<\/strong><\/p><ul data-start=\"631\" data-end=\"1084\"><li data-start=\"631\" data-end=\"702\"><strong data-start=\"633\" data-end=\"647\">Political:<\/strong> Evaluated regulatory landscapes and compliance risks<\/li><li data-start=\"705\" data-end=\"775\"><strong data-start=\"707\" data-end=\"720\">Economic:<\/strong> Assessed market fluctuations and investment climates<\/li><li data-start=\"778\" data-end=\"851\"><strong data-start=\"780\" data-end=\"791\">Social:<\/strong> Identified customer behavior trends and adoption barriers<\/li><li data-start=\"854\" data-end=\"932\"><strong data-start=\"856\" data-end=\"874\">Technological:<\/strong> Analyzed emerging tech stacks and integration potential<\/li><li data-start=\"935\" data-end=\"1010\"><strong data-start=\"937\" data-end=\"955\">Environmental:<\/strong> Considered sustainability and operational efficiency<\/li><li data-start=\"1013\" data-end=\"1081\"><strong data-start=\"1015\" data-end=\"1025\">Legal:<\/strong> Reviewed legal frameworks impacting DeFi and blockchain<\/li><\/ul><\/li><li data-start=\"1085\" data-end=\"1403\"><p data-start=\"1087\" data-end=\"1137\"><strong data-start=\"1087\" data-end=\"1135\">Product Analysis and Stakeholder Engagement:<\/strong><\/p><ul data-start=\"1140\" data-end=\"1403\"><li data-start=\"1140\" data-end=\"1245\">Conducted over 50 stakeholder interviews including C-level executives, technical leads, and end users<\/li><li data-start=\"1248\" data-end=\"1329\">Utilized affinity diagramming to cluster pain points into actionable insights<\/li><li data-start=\"1332\" data-end=\"1403\">Organized 10+ innovation workshops to ideate and prioritize solutions<\/li><\/ul><\/li><li data-start=\"1405\" data-end=\"1654\"><p data-start=\"1407\" data-end=\"1443\"><strong data-start=\"1407\" data-end=\"1441\">Roadmap &amp; Strategy Definition:<\/strong><\/p><ul data-start=\"1446\" data-end=\"1654\"><li data-start=\"1446\" data-end=\"1495\">Developed a detailed 12-month product roadmap<\/li><li data-start=\"1498\" data-end=\"1558\">Defined KPIs for market re-entry and product performance<\/li><li data-start=\"1561\" data-end=\"1654\">Established cross-functional teams for execution, integrating Agile and Scrum methodologies<\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a2937 elementor-widget elementor-widget-heading\" data-id=\"21a2937\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 2: UX Redesign and Initial Market Relaunch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fade49 elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"2fade49\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"1714\" data-end=\"1826\">With strategic plans in place, the focus shifted to refining the user experience and repositioning the platform:<\/p><ul><li style=\"list-style-type: none\"><ul data-start=\"1828\" data-end=\"2675\"><li data-start=\"1828\" data-end=\"2090\"><p data-start=\"1830\" data-end=\"1868\"><strong data-start=\"1830\" data-end=\"1866\">User-Centric Design Initiatives:<\/strong><\/p><ul data-start=\"1871\" data-end=\"2090\"><li data-start=\"1871\" data-end=\"1943\">Held weekly customer feedback sessions to capture real-time insights<\/li><li data-start=\"1946\" data-end=\"2022\">Implemented comprehensive UX\/UI audits using tools like Hotjar and Figma<\/li><li data-start=\"2025\" data-end=\"2090\">Designed and executed multiple A\/B tests to optimize user flows<\/li><\/ul><\/li><li data-start=\"2092\" data-end=\"2372\"><p data-start=\"2094\" data-end=\"2141\"><strong data-start=\"2094\" data-end=\"2139\">Value Proposition and Market Penetration:<\/strong><\/p><ul data-start=\"2144\" data-end=\"2372\"><li data-start=\"2144\" data-end=\"2217\">Redesigned the value proposition based on segmented customer personas<\/li><li data-start=\"2220\" data-end=\"2296\">Represented Coimex at over 15 international fintech and blockchain fairs<\/li><li data-start=\"2299\" data-end=\"2372\">Tailored communication strategies to meet diverse regional market needs<\/li><\/ul><\/li><li data-start=\"2374\" data-end=\"2675\"><p data-start=\"2376\" data-end=\"2405\"><strong data-start=\"2376\" data-end=\"2403\">Technical Enhancements:<\/strong><\/p><ul data-start=\"2408\" data-end=\"2675\"><li data-start=\"2408\" data-end=\"2486\">Overhauled backend architecture using microservices to improve scalability<\/li><li data-start=\"2489\" data-end=\"2581\">Enhanced API integrations with RESTful services and GraphQL for efficient data retrieval<\/li><li data-start=\"2584\" data-end=\"2675\">Incorporated robust data analytics tools to monitor user behavior and performance metrics<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c178cc elementor-widget elementor-widget-heading\" data-id=\"8c178cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 3: Web3 Integration and V2 Platform Development\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18d8ad elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"c18d8ad\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"2740\" data-end=\"2893\">Following the successful relaunch of the initial version, we initiated a major upgrade to introduce Web3 functionalities and advanced financial features:<\/p><ul data-start=\"2895\" data-end=\"4113\"><li data-start=\"2895\" data-end=\"3215\"><p data-start=\"2897\" data-end=\"2948\"><strong data-start=\"2897\" data-end=\"2946\">Blockchain and Smart Contract Implementation:<\/strong><\/p><ul data-start=\"2951\" data-end=\"3215\"><li data-start=\"2951\" data-end=\"3029\">Developed and deployed smart contracts on Ethereum Chain<\/li><li data-start=\"3032\" data-end=\"3110\">Integrated decentralized governance models for transparent decision-making<\/li><li data-start=\"3113\" data-end=\"3215\">Utilized Solidity for smart contract development and automated testing frameworks (Truffle, Hardhat)<\/li><\/ul><\/li><li data-start=\"3217\" data-end=\"3811\"><p data-start=\"3219\" data-end=\"3248\"><strong data-start=\"3219\" data-end=\"3246\">Advanced DeFi Features:<\/strong><\/p><ul data-start=\"3251\" data-end=\"3811\"><li data-start=\"3251\" data-end=\"3437\"><strong data-start=\"3253\" data-end=\"3277\">EXIM Trading Module:<\/strong><ul data-start=\"3284\" data-end=\"3437\"><li data-start=\"3284\" data-end=\"3341\">Designed to handle complex import-export transactions<\/li><li data-start=\"3346\" data-end=\"3437\">Implemented order matching algorithms and liquidity pools for efficient trade execution<\/li><\/ul><\/li><li data-start=\"3440\" data-end=\"3610\"><strong data-start=\"3442\" data-end=\"3472\">Staking and Yield Farming:<\/strong><ul data-start=\"3479\" data-end=\"3610\"><li data-start=\"3479\" data-end=\"3541\">Integrated staking mechanisms to incentivize asset locking<\/li><li data-start=\"3546\" data-end=\"3610\">Launched yield farming protocols with dynamic APY calculations<\/li><\/ul><\/li><li data-start=\"3613\" data-end=\"3811\"><strong data-start=\"3615\" data-end=\"3656\">Leveraging and Financial Instruments:<\/strong><ul data-start=\"3663\" data-end=\"3811\"><li data-start=\"3663\" data-end=\"3727\">Developed features for leveraged trading and risk management<\/li><li data-start=\"3732\" data-end=\"3811\">Integrated with third-party APIs for real-time market data and risk analytics<\/li><\/ul><\/li><\/ul><\/li><li data-start=\"3813\" data-end=\"4113\"><p data-start=\"3815\" data-end=\"3842\"><strong data-start=\"3815\" data-end=\"3840\">New Technology Stack:<\/strong><\/p><ul data-start=\"3845\" data-end=\"4113\"><li data-start=\"3845\" data-end=\"3935\">Transitioned to modern frameworks such as React.js and Node.js for the web application<\/li><li data-start=\"3938\" data-end=\"4016\">Employed containerization (Docker, Kubernetes) for streamlined deployments<\/li><li data-start=\"4019\" data-end=\"4113\">Adopted CI\/CD pipelines using Jenkins and GitLab CI to ensure rapid iteration and deployment<\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b999a elementor-widget elementor-widget-heading\" data-id=\"b0b999a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 4: Security, Compliance, and Market Validation\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31bd0 elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"5e31bd0\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"4177\" data-end=\"4255\">Security and trust were paramount, particularly in a finance-centric platform:<\/p><ul data-start=\"4257\" data-end=\"5122\"><li data-start=\"4257\" data-end=\"4517\"><p data-start=\"4259\" data-end=\"4293\"><strong data-start=\"4259\" data-end=\"4291\">Rigorous Security Protocols:<\/strong><\/p><ul data-start=\"4296\" data-end=\"4517\"><li data-start=\"4296\" data-end=\"4372\">Integrated multi-factor authentication (MFA) and biometric verifications<\/li><li data-start=\"4375\" data-end=\"4441\">Employed end-to-end encryption for data in transit and at rest<\/li><li data-start=\"4444\" data-end=\"4517\">Implemented real-time fraud detection using machine learning algorithms<\/li><\/ul><\/li><li data-start=\"4519\" data-end=\"4788\"><p data-start=\"4521\" data-end=\"4548\"><strong data-start=\"4521\" data-end=\"4546\">Audit and Compliance:<\/strong><\/p><ul data-start=\"4551\" data-end=\"4788\"><li data-start=\"4551\" data-end=\"4632\">Successfully completed a comprehensive audit by a reputable German audit firm<\/li><li data-start=\"4635\" data-end=\"4716\">Ensured adherence to international standards (ISO\/IEC 27001, GDPR compliance)<\/li><li data-start=\"4719\" data-end=\"4788\">Conducted regular vulnerability assessments and penetration testing<\/li><\/ul><\/li><li data-start=\"4790\" data-end=\"5122\"><p data-start=\"4792\" data-end=\"4832\"><strong data-start=\"4792\" data-end=\"4830\">Market Validation and ICO Success:<\/strong><\/p><ul data-start=\"4835\" data-end=\"5122\"><li data-start=\"4835\" data-end=\"4918\">Launched a successful ICO, securing significant investments from global backers<\/li><li data-start=\"4921\" data-end=\"5031\">Featured on major platforms such as Binance Live and secured media coverage on leading Turkish TV channels<\/li><li data-start=\"5034\" data-end=\"5122\">Achieved robust token performance and active trading on decentralized exchanges (DEXs)<\/li><\/ul><\/li><\/ul><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e5a85 elementor-widget elementor-widget-heading\" data-id=\"94e5a85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase 5: Scaling the Team and Continuous Innovation\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2620e95 elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"2620e95\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"5185\" data-end=\"5280\">The transformation of Coimex stands as a prime example of leveraging strategic analysis, technical expertise, and innovative thinking to revive a struggling product. By integrating modern technologies, enhancing user experience, and enforcing stringent security measures, we not only re-entered the market but set new benchmarks in the DeFi space. This journey reinforced the importance of a holistic approach\u2014combining technical acumen with strategic foresight\u2014to drive sustainable success in an ever-evolving industry.<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7465a elementor-widget elementor-widget-heading\" data-id=\"da7465a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cebc33 elementor-widget elementor-widget-tp-adv-text-block\" data-id=\"1cebc33\" data-element_type=\"widget\" data-widget_type=\"tp-adv-text-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"pt_plus_adv_text_block \" ><div class=\"text-content-block\"><p data-start=\"1714\" data-end=\"1826\">The transformation of Coimex stands as a prime example of leveraging strategic analysis, technical expertise, and innovative thinking to revive a struggling product. By integrating modern technologies, enhancing user experience, and enforcing stringent security measures, we not only re-entered the market but set new benchmarks in the DeFi space. This journey reinforced the importance of a holistic approach\u2014combining technical acumen with strategic foresight\u2014to drive sustainable success in an ever-evolving industry.<\/p><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2d571 elementor-widget elementor-widget-image-gallery\" data-id=\"bf2d571\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-976 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.42.19\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkyLCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDIuMTkucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19.png'><img decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19-300x161.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19-1024x549.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19-768x412.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19-1536x823.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.19.png 1858w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.42.56\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkzLCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDIuNTYucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"226\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56-226x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56-226x300.png 226w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56-771x1024.png 771w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56-768x1020.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56-1157x1536.png 1157w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.42.56.png 1162w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.43.22\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk0LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDMuMjIucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22.png'><img decoding=\"async\" width=\"300\" height=\"286\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22-300x286.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22-300x286.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22-1024x977.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22-768x733.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22-1536x1466.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.43.22.png 1577w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.45.52\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk1LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDUuNTIucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52-300x273.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52-300x273.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52-1024x930.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52-768x698.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52-1536x1395.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.45.52.png 1694w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.46.08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDYuMDgucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"224\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08-300x224.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08-300x224.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08-1024x763.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08-768x572.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08-1536x1145.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.08.png 1767w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.46.21\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk3LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDYuMjEucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21.png'><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21-280x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21-280x300.png 280w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21-956x1024.png 956w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21-768x823.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.21.png 1425w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.46.43\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk4LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDYuNDMucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"267\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43-300x267.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43-300x267.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43-1024x912.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43-768x684.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43-1536x1368.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.46.43.png 1582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.47.08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk5LCJ1cmwiOiJodHRwczpcL1wvamF2YWRmYXJhaGFuaS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA1XC9TY3JlZW5zaG90LTIwMjUtMDEtMjEtYXQtMTMuNDcuMDgucG5nIiwic2xpZGVzaG93IjoiYmYyZDU3MSJ9\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08.png'><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08-290x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08-290x300.png 290w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08-989x1024.png 989w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08-768x795.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.08.png 1454w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.47.22\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMCwidXJsIjoiaHR0cHM6XC9cL2phdmFkZmFyYWhhbmkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI1LTAxLTIxLWF0LTEzLjQ3LjIyLnBuZyIsInNsaWRlc2hvdyI6ImJmMmQ1NzEifQ%3D%3D\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"239\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22-300x239.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22-300x239.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22-1024x816.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22-768x612.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.22.png 1406w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.47.37\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMSwidXJsIjoiaHR0cHM6XC9cL2phdmFkZmFyYWhhbmkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI1LTAxLTIxLWF0LTEzLjQ3LjM3LnBuZyIsInNsaWRlc2hvdyI6ImJmMmQ1NzEifQ%3D%3D\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37.png'><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"300\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37-296x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37-296x300.png 296w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37-1011x1024.png 1011w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37-768x778.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.37.png 1198w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"bf2d571\" data-elementor-lightbox-title=\"Screenshot 2025-01-21 at 13.47.50\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMiwidXJsIjoiaHR0cHM6XC9cL2phdmFkZmFyYWhhbmkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wNVwvU2NyZWVuc2hvdC0yMDI1LTAxLTIxLWF0LTEzLjQ3LjUwLnBuZyIsInNsaWRlc2hvdyI6ImJmMmQ1NzEifQ%3D%3D\" href='https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50-300x251.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50-300x251.png 300w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50-1024x857.png 1024w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50-768x643.png 768w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50-1536x1286.png 1536w, https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/Screenshot-2025-01-21-at-13.47.50.png 1775w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Project Overview When I joined Coimex, the Defi platform was underperforming and fraught with challenges. Over 3 years and 6 months as the Technical Product Manager, I led a multi-phased transformation that redefined product strategies, rebuilt the team structure, and integrated cutting-edge technologies. Below is an in-depth look at this transformative journey. Phase 1: Strategic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1009,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coimex DeFi platform Project - Javad Farahani<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/javadfarahani.com\/de\/project\/coimex-defi-platform-project\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coimex DeFi platform Project\" \/>\n<meta property=\"og:description\" content=\"Project Overview When I joined Coimex, the Defi platform was underperforming and fraught with challenges. Over 3 years and 6 months as the Technical Product Manager, I led a multi-phased transformation that redefined product strategies, rebuilt the team structure, and integrated cutting-edge technologies. Below is an in-depth look at this transformative journey. Phase 1: Strategic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/javadfarahani.com\/de\/project\/coimex-defi-platform-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Javad Farahani\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T08:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T15:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"961\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"itsjavadvf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"itsjavadvf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/\"},\"author\":{\"name\":\"itsjavadvf\",\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\"},\"headline\":\"Coimex DeFi platform Project\",\"datePublished\":\"2021-06-01T08:21:45+00:00\",\"dateModified\":\"2026-04-06T15:54:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/\"},\"wordCount\":744,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\"},\"image\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg\",\"articleSection\":[\"Project\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/\",\"url\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/\",\"name\":\"Coimex DeFi platform Project - Javad Farahani\",\"isPartOf\":{\"@id\":\"https:\/\/javadfarahani.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg\",\"datePublished\":\"2021-06-01T08:21:45+00:00\",\"dateModified\":\"2026-04-06T15:54:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage\",\"url\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg\",\"contentUrl\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg\",\"width\":1280,\"height\":961},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/javadfarahani.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coimex DeFi platform Project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/javadfarahani.com\/#website\",\"url\":\"https:\/\/javadfarahani.com\/\",\"name\":\"Javad Farahani\",\"description\":\"Innovation Strategist and Researcher\",\"publisher\":{\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\"},\"alternateName\":\"\u062c\u0648\u0627\u062f \u0641\u0631\u0627\u0647\u0627\u0646\u06cc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/javadfarahani.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191\",\"name\":\"itsjavadvf\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/cropped-JavadFarahani.png\",\"contentUrl\":\"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/cropped-JavadFarahani.png\",\"width\":512,\"height\":512,\"caption\":\"itsjavadvf\"},\"logo\":{\"@id\":\"https:\/\/javadfarahani.com\/#\/schema\/person\/image\/\"},\"sameAs\":[\"http:\/\/javadfarahani.com\/wordpress\",\"http:\/\/instagram.com\/itsjavadvf\",\"linkedin.com\/in\/itsjavadvf\"],\"birthDate\":\"1999-05-20\",\"gender\":\"male\",\"knowsAbout\":[\"Product\"],\"knowsLanguage\":[\"English\",\"German\"],\"jobTitle\":\"Product manager\",\"url\":\"https:\/\/javadfarahani.com\/de\/author\/itsjavadvf\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coimex DeFi platform Project - Javad Farahani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/javadfarahani.com\/de\/project\/coimex-defi-platform-project\/","og_locale":"de_DE","og_type":"article","og_title":"Coimex DeFi platform Project","og_description":"Project Overview When I joined Coimex, the Defi platform was underperforming and fraught with challenges. Over 3 years and 6 months as the Technical Product Manager, I led a multi-phased transformation that redefined product strategies, rebuilt the team structure, and integrated cutting-edge technologies. Below is an in-depth look at this transformative journey. Phase 1: Strategic [&hellip;]","og_url":"https:\/\/javadfarahani.com\/de\/project\/coimex-defi-platform-project\/","og_site_name":"Javad Farahani","article_published_time":"2021-06-01T08:21:45+00:00","article_modified_time":"2026-04-06T15:54:12+00:00","og_image":[{"width":1280,"height":961,"url":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg","type":"image\/jpeg"}],"author":"itsjavadvf","twitter_card":"summary_large_image","twitter_misc":{"Written by":"itsjavadvf","Est. reading time":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#article","isPartOf":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/"},"author":{"name":"itsjavadvf","@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191"},"headline":"Coimex DeFi platform Project","datePublished":"2021-06-01T08:21:45+00:00","dateModified":"2026-04-06T15:54:12+00:00","mainEntityOfPage":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/"},"wordCount":744,"commentCount":0,"publisher":{"@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191"},"image":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage"},"thumbnailUrl":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg","articleSection":["Project"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/","url":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/","name":"Coimex DeFi platform Project - Javad Farahani","isPartOf":{"@id":"https:\/\/javadfarahani.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage"},"image":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage"},"thumbnailUrl":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg","datePublished":"2021-06-01T08:21:45+00:00","dateModified":"2026-04-06T15:54:12+00:00","breadcrumb":{"@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#primaryimage","url":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg","contentUrl":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2021\/06\/GRuaKk3WIAAWd9K.jpeg","width":1280,"height":961},{"@type":"BreadcrumbList","@id":"https:\/\/javadfarahani.com\/project\/coimex-defi-platform-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/javadfarahani.com\/"},{"@type":"ListItem","position":2,"name":"Coimex DeFi platform Project"}]},{"@type":"WebSite","@id":"https:\/\/javadfarahani.com\/#website","url":"https:\/\/javadfarahani.com\/","name":"Javad Farahani","description":"Innovation Strategist and Researcher","publisher":{"@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191"},"alternateName":"\u062c\u0648\u0627\u062f \u0641\u0631\u0627\u0647\u0627\u0646\u06cc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/javadfarahani.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":["Person","Organization"],"@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/3e4e631f2c3b200dcee85e3b0b2ed191","name":"itsjavadvf","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/image\/","url":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/cropped-JavadFarahani.png","contentUrl":"https:\/\/javadfarahani.com\/wp-content\/uploads\/2024\/05\/cropped-JavadFarahani.png","width":512,"height":512,"caption":"itsjavadvf"},"logo":{"@id":"https:\/\/javadfarahani.com\/#\/schema\/person\/image\/"},"sameAs":["http:\/\/javadfarahani.com\/wordpress","http:\/\/instagram.com\/itsjavadvf","linkedin.com\/in\/itsjavadvf"],"birthDate":"1999-05-20","gender":"male","knowsAbout":["Product"],"knowsLanguage":["English","German"],"jobTitle":"Product manager","url":"https:\/\/javadfarahani.com\/de\/author\/itsjavadvf\/"}]}},"_links":{"self":[{"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":5,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/posts\/976\/revisions\/1005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/javadfarahani.com\/de\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}